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gtm.run

Free AI skills and shared context for your go-to-market work.

Free skills for CRM, prospect research, sales follow-up, and content engineering. Use a standalone skill or work from shared company knowledge with GTM Brain.

GTM Brain

Give your team shared company knowledge and practical AI skills.

A shared memory for a marketing and sales team, with skills for CRM, outbound, and content engineering.

Review CRM data, plan sales follow-up, find call themes, and develop content for search and AI answers. Your team reviews each proposal.

Works with Claude Code, Codex, and agents that can read the same files.

Set up your free GTM Brain
Discuss a custom setup

A paid project around your company context, systems, and approval rules.

Company systems

  • HubSpot
  • Salesforce
  • Slack
  • Gmail
  • Google Drive
  • Notion

Shared company context

GTM Brain

  • Customer criteria
  • Account history
  • Sales rules
  • Approved content facts

Work that uses it

  • CRM review
    HubSpot
    Salesforce
  • Team handoffs
    Slack
    Linear
  • Content briefs and AI checks
    Claude Code
    Codex
    Your agent
An illustrative setup. The free starter uses context you provide. Live tool connections are configured separately.

Set up your GTM Brain

Saves your interview answers in a setup record and proposes your customer criteria, sales stages, outreach plays, and source map. You approve each policy file before it changes.

Folder brain-setup

Set up this skill Read on GitHub

Choose a GTM Brain skill

Describe your marketing or sales task. It suggests the matching skill and what to ask next; you choose whether to run it.

Folder start-here

Set up this skill Read on GitHub

Keep your CRM accurate.

Find errors, protect confirmed values, and keep maintenance current.

Audit CRM data

Uses GTM Brain

Scores a sample of your CRM records and traces each error to its likely source, such as a vendor, form, or manual entry.

Folder data-accuracy-audit

Set up this skill Read on GitHub

Protect confirmed CRM values

Uses GTM Brain

Checks proposed CRM changes before approval and flags any that would overwrite a value a person confirmed.

Folder crm-field-provenance

Set up this skill Read on GitHub

Review contact retention

Uses GTM Brain

Proposes which CRM contacts to keep, hold, archive, or merge. It never proposes archiving a contact with an open deal or recent activity.

Folder contact-retention-review

Set up this skill Read on GitHub

Review maintenance checks

Uses GTM Brain

Shows which recurring CRM checks are due or overdue, counts a check as done only with proof, and writes a dated next step for each owner.

Folder crm-maintenance-runbook

Set up this skill Read on GitHub

Build prospect lists.

Check which companies fit and which contacts belong on your list.

Check your customer-fit filter

Uses GTM Brain

Turns your written customer criteria into a filter for your CRM export, then checks whether it matches too many or too few accounts for your team to work.

Folder icp-filter-calibration

Set up this skill Read on GitHub

Build account lists

Uses GTM Brain

Checks a vendor's list of companies against your CRM and your customer criteria, then proposes which to add and a revenue tier for each.

Folder account-build

Set up this skill Read on GitHub

Choose contacts by account tier

Uses GTM Brain

Proposes the starting set of contacts for each account by tier, counting who you already have and skipping duplicates and unverified emails.

Folder tiered-contact-build

Set up this skill Read on GitHub

Plan sales follow-up.

Choose the next sales action and draft a message for review.

Plan account follow-up

Uses GTM Brain

Turns a signal on an account into a recommendation to act now, nurture, skip, or route it to the owner. For act now, it drafts a sourced first message for your approval.

Folder account-handoff

Set up this skill Read on GitHub

Triage new account signals

Uses GTM Brain

Plans follow-up for every new signal in one run, strongest first, and reports only the accounts that need a person. It warns you when the newest signal is over a week old.

Folder signal-sweep

Set up this skill Read on GitHub

Route contact job changes

Uses GTM Brain

Checks work-history records for contacts who may have changed jobs, separates verified moves from uncertain ones, and proposes one follow-up for the account owner.

Folder contact-move-routing

Set up this skill Read on GitHub

Content engineering.

Turn buyer questions and call themes into useful content for search, AI answers, and LinkedIn. Review AI answers alongside traffic and deals.

Find themes in sales calls

Uses GTM Brain

Finds pain points raised at two or more companies in your sales call notes, using only quotes your reps confirmed. The themes stay internal, for your review.

Folder call-intel-to-themes

Set up this skill Read on GitHub

Improve LinkedIn content

Standalone

Improves the opening, length, formatting, ending, and posting time of your LinkedIn posts.

Folder linkedin-intelligence

Set up this skill Read on GitHub

Find your buyers' questions

Uses GTM Brain

Turns objections from sales calls and reviews into ranked buyer questions, with the source behind each one.

Folder objections-to-questions

Set up this skill Read on GitHub

Build a sourced content brief

Uses GTM Brain

Plans a page from approved company facts and checks a draft for buyer-question coverage, repeated phrases, and voice.

Folder cited-brief

Set up this skill Read on GitHub

Check your visibility in AI answers

Uses GTM Brain

Tests buyer questions or imports saved answers to record brand mentions and citations. API answers can differ from consumer apps.

Folder buyer-prompt-panel

Set up this skill Read on GitHub

Compare visibility and pipeline

Uses GTM Brain

Combines saved mentions, citations, referral traffic, and deal exports in a monthly view. Unknown attribution stays visible.

Folder mention-to-deal-ledger

Set up this skill Read on GitHub

Check your brand facts

Uses GTM Brain

Compares saved AI answers with approved company facts and quotes mismatches, unapproved claims, and gaps for review.

Folder brand-facts-audit

Set up this skill Read on GitHub

Plan comparison pages

Uses GTM Brain

Plans comparison and alternatives pages from approved competitor facts, including where the competitor wins.

Folder competitor-comparison-pages

Set up this skill Read on GitHub

Plan and build with AI.

Define the work, plan the workflow, and challenge the plan.

Define the session's goals

Standalone

Turns a rambling message into your goals, next steps, and open questions, then waits for your go-ahead before your agent starts any work.

Folder orient

Set up this skill Read on GitHub

Plan marketing workflows

Standalone

Turns a marketing goal into instructions for a recurring AI agent, with the skills for each step. It only plans: it never sends, publishes, or spends.

Folder gtm-engineer

Set up this skill Read on GitHub

Review a plan

Standalone

Audits a plan, feature, or codebase for bloat and gives a direct verdict on what to cut. You approve or reject each cut; it changes nothing itself.

Folder radical-candor

Set up this skill Read on GitHub

Skill categories

Set up in your agent.

Install one skill

In a terminal, clone the skills, then run the copy command for your agent. Replace <skill> with the folder name in the skill's row.

Clone the skills
git clone https://github.com/jnkliberty/gtm-run-skills
Copy a skill for Claude Code
mkdir -p ~/.claude/skills && cp -r gtm-run-skills/<skill> ~/.claude/skills/
Copy a skill for Codex
mkdir -p ~/.agents/skills && cp -r gtm-run-skills/<skill> ~/.agents/skills/

Then start your agent and ask it to use the skill by name. With another agent, point it at the folder's SKILL.md file.

Set up your GTM Brain

The examples are fictional. Use a private copy before adding company data. brain-setup records your answers and proposes customer criteria, stages, plays, and a source map. You approve each policy file. Add approved brand facts to brain/search/brand-facts.md yourself.

In a terminal, clone GTM Brain
git clone https://github.com/jnkliberty/gtm-brain
cd gtm-brain
Open the folder in your agent and ask
Run brain-setup.
Optional: install the plugin
claude plugin marketplace add jnkliberty/gtm-brain
claude plugin install gtm-brain@gtm-brain

The plugin is for Claude Code only. Claude Code and Codex both read the folder's AGENTS.md on their own; with another agent, ask it to read AGENTS.md first. Ask Run start-here to choose a skill. Content skills work without API keys. For AI visibility checks, you can add engine keys, tracker exports, or pasted answers.

Want this configured for your team?

We can adapt the context files and skills to your data and tools. Custom setup is a paid project with an agreed scope.

Discuss your setup