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gtm.run

Free AI skills and shared context for your go-to-market work.

Free skills for CRM, research, follow-up, and content. Use them independently or with shared context from GTM Brain.

GTM Brain

Give your team and AI tools the same go-to-market context.

Keep who you sell to, what each sales stage means, and the rules behind your next move in one shared reference.

The free starter helps you document that context and use it with skills marked Uses GTM Brain.

Works with Claude Code, Codex, and agents that can read the same files.

Set up your free GTM Brain
Discuss a custom setup

A paid project around your company context, systems, and approval rules.

Company systems

  • HubSpot
  • Slack
  • Gmail
  • Google Drive
  • Notion

Shared company context

GTM Brain

  • Ideal customers
  • Stage definitions
  • Field definitions
  • Account history

Work that uses it

  • CRM review
    HubSpot
  • Team handoffs
    Slack
    Linear
  • AI skills
    Claude
An illustrative setup. The free starter uses context you provide. Live tool connections are configured separately.

Set up your GTM Brain

Interviews you about who you sell to, your sales stages and outreach plays, and where your data lives, then writes each shared file in your words once you approve it.

Folder brain-setup

Set up this skill Read on GitHub

Keep your CRM accurate.

Find errors, protect confirmed values, and keep maintenance current.

Audit CRM data

Uses GTM Brain

Scores a sample of your CRM records and traces each error to its likely source, such as a vendor, form, or manual entry.

Folder data-accuracy-audit

Set up this skill Read on GitHub

Protect confirmed CRM values

Uses GTM Brain

Checks proposed CRM changes before approval and flags any that would overwrite a value a person confirmed.

Folder crm-field-provenance

Set up this skill Read on GitHub

Review contact retention

Uses GTM Brain

Proposes which CRM contacts to keep, hold, archive, or merge. It never proposes archiving a contact with an open deal or recent activity.

Folder contact-retention-review

Set up this skill Read on GitHub

Review maintenance checks

Uses GTM Brain

Shows which recurring CRM checks are due or overdue, counts a check as done only with proof, and writes a dated next step for each owner.

Folder crm-maintenance-runbook

Set up this skill Read on GitHub

Build prospect lists.

Check which companies fit and which contacts belong on your list.

Check your customer-fit filter

Uses GTM Brain

Turns your written customer criteria into a filter for your CRM export, then checks whether it matches too many or too few accounts for your team to work.

Folder icp-filter-calibration

Set up this skill Read on GitHub

Build account lists

Uses GTM Brain

Checks a vendor's list of companies against your CRM and your customer criteria, then proposes which to add and a revenue tier for each.

Folder account-build

Set up this skill Read on GitHub

Choose contacts by account tier

Uses GTM Brain

Proposes the starting set of contacts for each account by tier, counting who you already have and skipping duplicates and unverified emails.

Folder tiered-contact-build

Set up this skill Read on GitHub

Plan sales follow-up.

Choose the next sales action and draft a message for review.

Plan account follow-up

Uses GTM Brain

Turns a signal on an account into a recommendation to act now, nurture, skip, or route it to the owner. For act now, it drafts a sourced first message for your approval.

Folder account-handoff

Set up this skill Read on GitHub

Triage new account signals

Uses GTM Brain

Plans follow-up for every new signal in one run, strongest first, and reports only the accounts that need a person. It warns you when the newest signal is over a week old.

Folder signal-sweep

Set up this skill Read on GitHub

Route contact job changes

Uses GTM Brain

Checks work-history records for contacts who may have changed jobs, separates verified moves from uncertain ones, and proposes one follow-up for the account owner.

Folder contact-move-routing

Set up this skill Read on GitHub

Create useful content.

Find customer themes and improve your LinkedIn posts.

Find themes in sales calls

Uses GTM Brain

Finds pain points raised at two or more companies in your sales call notes, using only quotes your reps confirmed. The themes stay internal, for your review.

Folder call-intel-to-themes

Set up this skill Read on GitHub

Improve LinkedIn content

Standalone

Improves the opening, length, formatting, ending, and posting time of your LinkedIn posts.

Folder linkedin-intelligence

Set up this skill Read on GitHub

Plan and build with AI.

Define the work, plan the workflow, and challenge the plan.

Define the session's goals

Standalone

Turns a rambling message into your goals, next steps, and open questions, then waits for your go-ahead before your agent starts any work.

Folder orient

Set up this skill Read on GitHub

Plan marketing workflows

Standalone

Turns a marketing goal into instructions for a recurring AI agent, with the skills for each step. It only plans: it never sends, publishes, or spends.

Folder gtm-engineer

Set up this skill Read on GitHub

Review a plan

Standalone

Audits a plan, feature, or codebase for bloat and gives a direct verdict on what to cut. You approve or reject each cut; it changes nothing itself.

Folder radical-candor

Set up this skill Read on GitHub

Skill categories

Set up in your agent.

Install one skill

In a terminal, clone the skills, then run the copy command for your agent. Replace <skill> with the folder name in the skill's row.

Clone the skills
git clone https://github.com/jnkliberty/gtm-run-skills
Copy a skill for Claude Code
mkdir -p ~/.claude/skills && cp -r gtm-run-skills/<skill> ~/.claude/skills/
Copy a skill for Codex
mkdir -p ~/.agents/skills && cp -r gtm-run-skills/<skill> ~/.agents/skills/

Then start your agent and ask it to use the skill by name. With another agent, point it at the folder's SKILL.md file.

Set up your GTM Brain

GTM Brain is our free starter. It comes with samples from a fictional company; brain-setup asks about your team and replaces the example criteria and rules with your own.

In a terminal, clone GTM Brain
git clone https://github.com/jnkliberty/gtm-brain
cd gtm-brain
Open the folder in your agent and ask
Run brain-setup.
Optional: install the plugin
claude plugin marketplace add jnkliberty/gtm-brain
claude plugin install gtm-brain@gtm-brain

The plugin is for Claude Code only. Claude Code and Codex both read the folder's AGENTS.md on their own; with another agent, ask it to read AGENTS.md first.

Want this configured for your team?

We can adapt the context files and skills to your data and tools. Custom setup is a paid project with an agreed scope.

Discuss your setup